Tinder tested group video chat ahead of Match’s move into social discovery with Hyperconnect deal

Tinder tested group video chat ahead of Match’s move into social discovery with Hyperconnect deal

As dating app Tinder and its parent company Match explore the future of personal connection through apps, it’s interesting to see what sort of ideas it tested but later discarded. One such experiment was something called “Tinder Mixer,” which had briefly offered Tinder users a way to join group video chats, and “play games” with […]

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ClickMeeting Review

ClickMeeting Review

Are you looking for a conference call service that gives you the tools to host webinars and give presentations? If so, ClickMeeting could be exactly what you’re looking for. ClickMeeting is different from competitors in the conference call services niche. This software was mainly created for hosting meetings and webinars. Therefore, it places extreme importance […]

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The Implied Value Proposition: Three ways to transform your sales copy

The Implied Value Proposition: Three ways to transform your sales copy

In this Fast Class video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact copy (MECLABS is the parent organization of MarketingExperiments). He uses an email headline experiment that resulted in a 104% increase in leads to illustrate the concepts. Related Resources The Marketer as Philosopher book – 40 Brief […]

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