Daily ArchivesJune 9, 2021 - Host2.us

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Paid ads are a smart move, but you’ve gotta invest in them the right way. Otherwise, you’re just […]

Nowadays, posting a job on platforms such as LinkedIn can be a great way of attracting top talent. The problem is: you may not know how. And with literally hundreds of thousands of qualified professionals on LinkedIn, not knowing how to post your job there can mean missing out on the best potential candidates. Don’t […]

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As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital creators, complete with 9:45 AM virtual DJ sets and panels on “Algorithm Mythbusting” and raising “zillions for a nonprofit you care about.” During the first […]

President Joe Biden is reducing some uncertainty faced by Chinese tech companies in the United States, erasing parts of the Trump-era legacy. The president signed an executive order revoking actions targeting TikTok, WeChat and other Chinese apps put forward by former President Donald Trump, according to a statement released by the White House on Wednesday. […]

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical. However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with […]

How does influence help B2B brands achieve success? Influence may be multifaceted almost to a fault, however a key essence is its role in providing smart answers to the questions your audiences have. Reaching target audiences through digital channels was recently found to be a top-three critical challenge for B2B marketers. A new LinkedIn* report […]