Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. The post Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website appeared first on Marketing… Please visit Marketing Land for the […]

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How B2B Marketers Can Strategically Test New Digital Marketing Tactics

How B2B Marketers Can Strategically Test New Digital Marketing Tactics

When it comes to testing new marketing tactics, B2B marketers often find themselves in one of two camps: Chasing the new, shiny object. (Their motto: Let’s innovate, innovate, innovate!) Maintaining the status quo. (Their motto: We don’t mess with what’s working.) Whichever camp you currently find yourself in, chances are high that you’re intrigued by […]

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Facebook asks for public input about its plans for a content oversight board

Facebook asks for public input about its plans for a content oversight board

In November, Facebook announced its plans to create an external content oversight board that would serve as something of a “supreme court” for Facebook’s more controversial content policy decisions. With the release of a draft charter in January, the company took the first steps to describe how this content review board would function. Today, Facebook is […]

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