Daily ArchivesApril 4, 2019 - Host2.us

As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few. But there is one decision that has continued to baffle even the most experienced of marketers since the […]

PPC marketing is something you’ve probably come across in some form or another. The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet contributed more than $500 billion to the United States economy. Holy smokes. That’s a lot of spend. The numbers alone tell us that this marketing […]

Highlights from the first Snap Partner Summit include new AR experiences, upgrades to the company’s Lens Studio, a robust scanning feature for dynamic objects, improved Snap Kit capabilities for partners and third-party apps, and more. The post Snapchat announces new features geared at… Please visit Marketing Land for the full article. Build your free WordPress […]

The Keyword Planner is the one must-have tool for any Google Ads campaign so you can find profitable keywords. You’ll learn how to add “seed keywords” that help you uncover hidden gems, how to interpret the information the tool gives you, and how to estimate how much traffic you’ll receive from a particular keyword. Your […]

The importance of Quality Score can’t be overstated. If you can master Quality Score, you’ll sleep easy knowing that you have an AdWords campaign that’s giving you the best possible ROI. However, optimizing your keywords, ads and landing pages for Quality Score isn’t easy or straightforward. I’ll go over each element that plays into Quality […]

Want to make bulk edits to your Google Ads campaign? Do you have multiple people working on a single campaign? Or do you just want to tweak your ads and keywords while you’re offline on a flight? Then the AdWords editor is the answer you’ve been looking for. I’ll show you how to use this […]

Considering that Quality Score is based mostly on your ad’s CTR, it makes sense to figure out which ads tend to perform best. Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use to split test their ads, and […]

Looking for an easy and effective way to increase your ad’s visibility and CTR? Look no further than Ad Extensions! Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even your social media stats within your Google Ads campaign. I’m going to show you how you can […]

If you have a physical product that you sell on your ecommerce website, product listing ads (PLA) are for you. PLA ads allow you to show off your product’s images, prices, and description within Google’s search results. However, setting up a PLA campaign isn’t as simple or straightforward as your average Google Ads (formally Google […]