Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019

Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on creating a content strategy, the ever-changing field of marketing, and how it all comes together.” If […]

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Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. The post Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website appeared first on Marketing… Please visit Marketing Land for the […]

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How B2B Marketers Can Strategically Test New Digital Marketing Tactics

How B2B Marketers Can Strategically Test New Digital Marketing Tactics

When it comes to testing new marketing tactics, B2B marketers often find themselves in one of two camps: Chasing the new, shiny object. (Their motto: Let’s innovate, innovate, innovate!) Maintaining the status quo. (Their motto: We don’t mess with what’s working.) Whichever camp you currently find yourself in, chances are high that you’re intrigued by […]

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