How to wed multiple martech stacks when companies merge

How to wed multiple martech stacks when companies merge

Poly’s Zack Alves and LogMeIn’s Justin Sharaf have both led marketing technology teams through company acquisitions. Here’s how they made it work. The post How to wed multiple martech stacks when companies merge appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

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The Future of B2B Content: Data-Informed, Interactive, and Influential

The Future of B2B Content: Data-Informed, Interactive, and Influential

Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some “spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks without really knowing why a tactic […]

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