Monthly ArchivesJanuary, 2019 - Host2.us - Page 17

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal. For one, advertisers are no longer in control, consumers are. And secondly, advertising is much more of […]

Real-world behavioral tests are an effective way to better understand your customers and optimize your conversion rates. But for this testing to be effective, you must make sure it is accurately measuring customer behavior. One reason these A/B split tests fail to give a correct representation of customer behavior is because of validity threats. This […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

While Facebook continues to repair its image with consumers disenchanted with the social network’s role in disseminating misleading or false information and mishandling their personal data, it’s ironically been finding some traction for its enterprise-focused service, Workplace. Today, the company announced that it has added another huge company to its books: Nestlé, the coffee, chocolate and […]

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social media management company to make […]

The post Explore, Experience, Engage: 6 Top Digital Marketing Trends for 2019 appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

We create videos with the goal of educating and entertaining people. Beyond that, we are all at the mercy of various algorithms in play on the platforms where we hope to share our ideas. In both cases, there are two types of videos that get attention. The Two Types of Video to Post Brief – […]

The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else. The post CDP sector grew 23%, saw first major acquisitions in second half of 2018 appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Every business needs an active social media presence. This statement holds true whether you have a small, medium, or large company. In fact, it’s more important for smaller businesses than large ones. Big brands like Apple and Nike are already household names. If they stop using social media right now, they’ll probably still generate sales. […]