Daily ArchivesJanuary 29, 2019 - Host2.us

After running thousands of a/b tests across hundreds of different companies in our research services program, we’ve seen significant patterns emerge. These patterns have led to some helpful tools like our conversion heuristic and our design of experiments planning method. But they have also led to several page templates we use regularly to achieve wins […]

There’s a bunch of steps that go into starting an online store. What tool do you build your store with? What do you name your company and how do you get a domain? Do you dropship or not? How do you deal with taxes? All of these are important decisions. For now, one thing matters […]

B2B brands don’t have it easy when trying to attract, engage and persuade today’s increasingly distracted and distrustful buyers. Many are experimenting with influencer marketing but results without an informed plan can be a mixed bag. Trust me, I know. We’ve been experimenting heavily with B2B influencer marketing for over 6 years, partnering with hundreds […]

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in […]

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. The post Best practices for a new era of brand safety appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website […]

Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As marketers, we all know how powerful word of mouth is. Clever copy, segmented targeting, and cute promotional videos with disarming ukulele soundtracks are no match for a trusted source saying, “Hey, I think you’ll like this.” Whether you’re building a personal brand—or just know a bunch of other marketers—you’re somebody’s trusted source. And since […]