Assessing Multi-Touch Attribution’s value: Is it worth the effort?

Assessing Multi-Touch Attribution’s value: Is it worth the effort?

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. The post Assessing Multi-Touch Attribution’s value: Is it worth the effort? appeared first on Marketing… Please visit Marketing Land for the full article. Build your free WordPress website with […]

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CDP Optimove adds ability to test campaign strategies

CDP Optimove adds ability to test campaign strategies

Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an entire strategy — against another, with automated optimization. The post CDP Optimove adds ability to test campaign strategies appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with […]

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Facebook launches rebranded ‘auto inventory ads,’ expands retargeting

Facebook launches rebranded ‘auto inventory ads,’ expands retargeting

The new ad product launches globally to all dealerships starting on January 25, 2018, and will be available on Facebook, Instagram and Audience Network. The post Facebook launches rebranded ‘auto inventory ads,’ expands retargeting appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

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