Daily ArchivesJanuary 4, 2019 - Host2.us

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon adopts viewability standard, post-holiday return season, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

View-through conversions are now attributed to viewable impressions only. The post Amazon adopts MRC viewability standard for conversion attribution appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Short-form video app TikTok has been growing in popularity across international markets, including in the U.S. where a merger with Musical.ly has seen the app topping the App Store charts. Facebook and Snapchat have been hastily trying to copy TikTok’s features as a result. A part of TikTok’s ambitious global expansion plan has been its […]

The speculation is that Superpod founders and assets will be used to improve Google Assistant. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The Internet makes it possible for you to sell products to virtually anyone in the world. Let that sink in for a moment. You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you. As a marketer, you need to create an advantage over your […]

U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. The post It’s post-holiday return season: How marketers can make the best of it appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires… Please […]

The post Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal. For one, advertisers are no longer in control, consumers are. And secondly, advertising is much more of […]