Monthly ArchivesJanuary, 2019 - Host2.us - Page 12

Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in front of you and you’re hoping that what you purchase will improve your life or business […]

“What you know you can’t explain, but you feel it. You’ve felt it your entire life, that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix ~~~~~ “How much of the internet is fake?” pondered the […]

Quality answers in plain language land in Google’s answer box and “People Also Ask.” Here’s how you can improve your website’s chances as a featured snippet. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Chief Marketing Officers, you can’t be a chief if you aren’t leading a team, and every CMO knows that creating powerful marketing campaigns is a team sport. CMOs Will Battle the Temptation for Creatives to Job Hop in 2019 In 2019, employers will need to be ready to go above and beyond to compete for […]

Twitter has made a name for itself, at its most basic level, as a platform that gives everyone who uses it a voice. But as it has grown, that unique selling point has set Twitter up for as many challenges — harassment, confusing way to manage conversations — as it has opportunities — the best […]

The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes. The post Catalina adds first attribution tracking service appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

A recent report by the research firm indicates that a corner may have been turned for marketing budgets. The post Marketers react to Gartner finding: Martech spending now exceeds staff costs appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Carriers are not the only sources of location data; their moves won’t be a significant blow to the ecosystem. The post Mobile carriers end data sharing with location aggregators; should marketers worry? appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

I personally love data and analytics tools. But here’s the straight truth: you need a lot less than the analytics industry wants you to believe. Most experts will try to convince you that you need an analytics tool for everything. More data is always a good thing, right? I used to believe that myself. Over […]