Monthly ArchivesJanuary, 2019 - Host2.us - Page 10

It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process. The post Crawl, walk, run and fly: The 4 stages of scaling website analytics appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free […]

For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right long with competition for attention. We all know how the information overload story ends: buyers disconnect, they start to ignore marketing content and they lose trust in the brands trying so desperately to reach […]

The post 6 Ways to Boost Your Blog Traffic in the New Year appeared first on ProBlogger. This post is based on Episode 177 of the ProBlogger podcast. Did your blog have a bit of a holiday slump? Many bloggers find they lose momentum with their traffic in January. So if it happened to you, you’re […]

The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords […]

All conversion optimization begins with the customer. Why are some customers leaving your website? Why are others buying? Why are they coming to your website in the first place? A repeatable methodology to help you focus on the customer is the MECLABS Institute Conversion Index heuristic. Longtime readers of MarketingExperiments are already familiar with the […]

Every business needs a website. But for those of you who have never created a website before, this can seem a bit intimidating. It doesn’t matter if you’re just launching a new startup company, if you’ve been in business for a decade, or fall somewhere in between. You need to have a website to increase […]

Pop Quiz: When influencer marketing is done right, who wins? a) Your brand b) The influencers c) Your audience d) All of the above In case you missed the last few classes, the answer is D. In the ideal influencer marketing engagement, your brand gets a boost in credibility, authority, and exposure to a new […]