SoundCloud co-founder and chief product officer, Eric Wahlforss, is leaving

SoundCloud co-founder and chief product officer, Eric Wahlforss, is leaving

SoundCloud’s Eric Wahlforss is stepping away from the music and podcast streaming platform he co-founded after more than a decade at the company, most recently in the chief product officer role. Wahlforss announced the decision to step back from day-to-day ops — and “transition into an advisory role” — in a post on social media, writing: “After […]

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WhatsApp Business app adds customer service features to its desktop and web apps

WhatsApp Business app adds customer service features to its desktop and web apps

A year ago, Facebook-owned WhatsApp officially introduced its standalone app aimed at small business customers. Today, the WhatsApp Business app has grown to reach 5 million business customers, the company says. And now it’s making the app easier to use on the desktop and the web by porting over several of the most popular features […]

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How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts

How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts

Spokespeople. Brand advocates. Experts. Sponsors. Thought Leaders. Influencers. Call them what you will, but leveraging the voices, expertise, appeal, and reach of influential people has been a standard marketing and advertising practice for at least a century. In the B2C realm, that is. As TopRank Marketing CEO Lee Odden recently pointed out: “B2B brands are […]

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