Daily ArchivesJanuary 16, 2019 - Host2.us

All conversion optimization begins with the customer. Why are some customers leaving your website? Why are others buying? Why are they coming to your website in the first place? A repeatable methodology to help you focus on the customer is the MECLABS Institute Conversion Index heuristic. Longtime readers of MarketingExperiments are already familiar with the […]

Every business needs a website. But for those of you who have never created a website before, this can seem a bit intimidating. It doesn’t matter if you’re just launching a new startup company, if you’ve been in business for a decade, or fall somewhere in between. You need to have a website to increase […]

Pop Quiz: When influencer marketing is done right, who wins? a) Your brand b) The influencers c) Your audience d) All of the above In case you missed the last few classes, the answer is D. In the ideal influencer marketing engagement, your brand gets a boost in credibility, authority, and exposure to a new […]

Use page feeds to manage URL groupings for auto targets in DSA campaigns. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Content marketing tells the story of your brand. You’re building yourself up as an authority in your field, someone your customers can turn to when they are in search of solutions. The content marketing funnel itself is a story. A prospect becomes aware of a problem and seeks out a solution. Then they consider and […]