The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes. The post Catalina adds first attribution tracking service appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!
Read More »A recent report by the research firm indicates that a corner may have been turned for marketing budgets. The post Marketers react to Gartner finding: Martech spending now exceeds staff costs appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!
Read More »Carriers are not the only sources of location data; their moves won’t be a significant blow to the ecosystem. The post Mobile carriers end data sharing with location aggregators; should marketers worry? appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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I personally love data and analytics tools. But here’s the straight truth: you need a lot less than the analytics industry wants you to believe. Most experts will try to convince you that you need an analytics tool for everything. More data is always a good thing, right? I used to believe that myself. Over […]
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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Microsoft Bing not only shows child pornography, it suggests it A TechCrunch-commissioned report has found damning evidence on Microsoft’s search engine. […]
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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Undertaking a site migration can seem like a daunting task, but it can be relatively painless if you follow the right steps. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!
Read More »The post Digital Marketing News: Facebook 2018 Usage Data, Google Teams With Nielsen, Pinterest’s Plans, & B2B Podcasting’s Growth appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!
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There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy. In this new paradigm, consumers are reinventing how they select, shop, prepare, track delivery, and seek services. Their expectations are in […]
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