Monthly ArchivesDecember, 2018 - Host2.us - Page 4

Captiv8, a company offering tools for brands to manage influencer marketing campaigns, has released its 2018 Fraud Influencer Marketing Benchmark Report. The goal is to give marketers the data they need to spot fake followers — and thus, to separate the influencers with a real following from those who only offer the illusion of engagement. […]

Up to 80 percent of bidstream location data found to be either ‘fraudulent or suspicious.’ The post Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Traditional marketing is slowly becoming obsolete. Brands need to prioritize digital marketing strategies to stay relevant and successful in 2019. To approach this properly, you’ll need to start producing more video content. When it comes to video, YouTube is king. The platform has more than 1.9 billion monthly active users, and 180 million hours of video content is […]

I can tell you how to write better blog posts immediately. Ready? Start with the most important stuff first. That’s it. Start where you’re going to end. Start with the guts of what you’re covering. All of that. Up front. Start there. I could end the post already. I just told you what you needed […]

Should Google take concerns over their search ads blending into their organic listings seriously? Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

My aunt and uncle lived up the hill from Martins Ferry, Ohio, high above the river. My uncle ran a used car lot — Snezek’s — and so it was understood that they had a little bit of money and a bigger house than the rest of the family in the Valley. We would drive […]

The post Our Top 10 Content Marketing Posts of 2018 appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

WeChat, the Chinese messaging giant with over 1 billion monthly active users around the world, just added a Snap-like ephemeral video feature as part of its biggest overhaul since 2014. The revamp comes as Tencent, which owns stakes in Snap, sees increasing rivalry from up-and-comers like video app TikTok and news app Jinri Toutiao. WeChat has […]

Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!