Facebook defends allowing third parties access to user messages

Facebook defends allowing third parties access to user messages

In a new blog post, Facebook VP of Product Partnerships Ime Archibong addressed the company’s latest user privacy controversy. The rebuttal is the second round of Facebook’s push back against Tuesday’s report by the New York Times detailing some of Facebook’s special partnerships and extensive data sharing with major tech players. In the new post, […]

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Facebook and Microsoft respond to NYT report on data sharing

Facebook and Microsoft respond to NYT report on data sharing

After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were… Please visit Marketing Land for the full article. Build your free WordPress website […]

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Loyalty Programs and Holiday Mailing

Loyalty Programs and Holiday Mailing

As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017, many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. It’s a great strategy when executed correctly. Brands are able to create special, individualized offers for existing customers and continue to drive sales […]

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With trust destroyed, Facebook is haunted by old data deals

With trust destroyed, Facebook is haunted by old data deals

As Facebook colonized the rest of the web with its functionality in hopes of fueling user growth, it built aggressive integrations with partners that are coming under newfound scrutiny through a deeply reported New York Times investigation. Some of what Facebook did was sloppy or unsettling, including forgetting to shut down APIs when it cancelled its […]

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