Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns. The post Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel appeared first on… Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

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Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]

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Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating marketing results

Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating marketing results

There are smart marketers everywhere testing many smart ideas — and bad ones. The problem with ideas is that they are unreliable and unpredictable. Knowing how to test is only half of the equation. As marketing tools and technology evolve rapidly offering new, more powerful ways to measure consumer behavior and conduct more sophisticated testing, […]

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