Monthly ArchivesDecember, 2018 - Host2.us - Page 12

The post B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful? appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Maven can make recommendations for chatbots — from LivePerson or other platforms — to take over conversations, based on customer intent in a live text chat. The post LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free […]

As we close out 2018 and enter a new year, it’s time to look toward the future. Many of you might be making some new year’s resolutions such as diet changes, workout routines, and quitting bad habits. But outside of your personal goals, you also need to keep an eye on your business operations. More […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

If you work in high tech, or even if you don’t, you would probably nod your head if asked whether the following is on the top five list of most asked questions. Is artificial intelligence (AI) a good thing or a bad thing?  AI is a hot topic and it’s probably because, as with any […]

The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers […]

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns. The post Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel appeared first on… Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]

There are smart marketers everywhere testing many smart ideas — and bad ones. The problem with ideas is that they are unreliable and unpredictable. Knowing how to test is only half of the equation. As marketing tools and technology evolve rapidly offering new, more powerful ways to measure consumer behavior and conduct more sophisticated testing, […]