CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences
By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from […]
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