Firefly adds mobile device-like targeting to ads on car rooftops

Firefly adds mobile device-like targeting to ads on car rooftops

The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block. The post Firefly adds mobile device-like targeting to ads on car rooftops appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact

Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact

Testing and optimization can be difficult — from the challenges of deciding what to test amidst a dizzying array of priorities and ideas, to the time-intensive manual labor of implementing sophisticated back-end changes. With the year coming to a close and big marketing plans in the making, it’s important before making big changes and commitments […]

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