How Twitch is Breaking New Ground In Audience Engagement #CMWorld

How Twitch is Breaking New Ground In Audience Engagement #CMWorld

Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch, dubbing it “the first-ever Twitch album.” It was yet another step toward widespread cultural takeover for this burgeoning content hub, which is rapidly expanding beyond its distinction as strictly a host for video game communities. Twitch’s usage numbers, […]

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Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

The following research was first published in the MECLABS Quarterly Research Digest, July 2014. Many companies — large or small, B2C or B2B, ecommerce or subscription — have more than one product. If you fall into this category, you face a common challenge: finding the best way to market multiple products. You could take a […]

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Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

Many Facebook users don’t understand how the site’s news feed works Results from a new Pew Research Center survey examine how well people know Facebook’s news feed, with U.S. users under 18 having a better grasp than all older demographic groups. Pew Research Center   Twitter’s Testing a New Layout for Replies, Focused on Improving […]

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Slack is having connection issues again (Update: It’s back)

Slack is having connection issues again (Update: It’s back)

This is officially a trend. This afternoon, Slack reported connectivity issues through its official status channel. We can confirm. Roughly half of our messages are going through. And yes, it’s super duper annoying. We're very sorry for the interruption. We're currently investigating connectivity problems, and we're working as quickly as we can to get everything […]

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