Twitter launches audio-only broadcasting feature on its iOS app and Periscope

Twitter launches audio-only broadcasting feature on its iOS app and Periscope

Twitter is launching a new feature that allows users to create audio-only broadcasts directly from Twitter itself, as well as Twitter’s Periscope. The feature, which Twitter CEO Jack Dorsey confirmed in a tweet this morning, is available from the same interface where you would normally launch live video. It’s currently accessible on the Twitter for […]

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How Twitch is Breaking New Ground In Audience Engagement #CMWorld

How Twitch is Breaking New Ground In Audience Engagement #CMWorld

Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch, dubbing it “the first-ever Twitch album.” It was yet another step toward widespread cultural takeover for this burgeoning content hub, which is rapidly expanding beyond its distinction as strictly a host for video game communities. Twitch’s usage numbers, […]

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Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

The following research was first published in the MECLABS Quarterly Research Digest, July 2014. Many companies — large or small, B2C or B2B, ecommerce or subscription — have more than one product. If you fall into this category, you face a common challenge: finding the best way to market multiple products. You could take a […]

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Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

Many Facebook users don’t understand how the site’s news feed works Results from a new Pew Research Center survey examine how well people know Facebook’s news feed, with U.S. users under 18 having a better grasp than all older demographic groups. Pew Research Center   Twitter’s Testing a New Layout for Replies, Focused on Improving […]

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