Daily ArchivesSeptember 5, 2018 - Host2.us

As I plow through the writing for my tenth book, Be Where They Are. Go Where They’re Going, what I’m most concerned with doing is helping you best understand what customers want these days when it comes to content marketing and customer experience overall. Companies must evolve and adapt from the past few years of […]

Image via @cspenn If we are going to create better content we need to learn to consume content better. @DrewDavisHere #CMWorldClick To Tweet Humans by nature are curious, but that curiosity is facing a very real threat: crappy content. In his opening keynote at Content Marketing World, the amazing Andrew Davis dove headfirst into one […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color schemes can impact sales on […]

As a customer success leader, how many times have you been in a meeting where the VP of sales asks what you’re doing to get strategic customer, ACME123, out of the ditch so that her salespeople can more smoothly pursue and close a growth deal? Once? Twice? Dozens of times? From an industry perspective, product […]

When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was a simple promotion for the 300-baud bulletin board system (BBS) I owned and operated. I created the text-only ad to post on other BBS systems, meant to […]