Gartner’s Andrew Frank: Third-party validation of brands, content is coming

Gartner’s Andrew Frank: Third-party validation of brands, content is coming

Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’ The post Gartner’s Andrew Frank: Third-party validation of brands, content is coming appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Game On: How to Power-Up Your Content Marketing Game with Insights From #CMWorld

Game On: How to Power-Up Your Content Marketing Game with Insights From #CMWorld

Up, up, down, down, left, right, left, right. If you’re a classic gamer, you’ll recognize the Konami Code used in popular games as a way to uncover gaming cheats or special effects. And if you attended Content Marketing World last week, you’ll recognize that sequence from trying to find your way through Huntington Convention Center […]

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Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld

Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld

It’s no wonder that Ashley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth that influencer marketing is best suited for B2C brands. Content marketers, just like everybody else, see loads of influencers promoting consumer brands. So, why can’t some of […]

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