Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions? via GIPHY Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And I know all this thanks to […]

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Why do Marketers Switch Marketing Automation Solutions?

Why do Marketers Switch Marketing Automation Solutions?

(It’s Because Their Needs Outgrow System Capabilities) When speaking with leading enterprise marketers who chose to re-platform, many expressed the need to change their marketing automation system due to issues with vendor support, price, performance, scalability and sometimes their own ability (or inability) to work with IT. Looking at the underlying issues we found, you […]

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Facebook plans voter drive, partners with Democratic/Republican Institutes

Facebook plans voter drive, partners with Democratic/Republican Institutes

Facebook will push users to register to vote through a partnership with TurboVote, has partnered with the International Republican Institute and National Democratic Institute nonprofits to monitor foreign election interference and will publish a weekly report of trends and issues emerging from its new political ads archive. Facebook has also confirmed that its election integrity […]

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Instagram will promote mid-term voting with stickers, registration info

Instagram will promote mid-term voting with stickers, registration info

Facebook is getting ready to purposefully influence the U.S. mid-term elections after spending two years trying to safeguard against foreign interference. Instagram plans to run ads in Stories and feed powered by TurboVote that will target all US users over 18 and point them towards information on how to get properly registered and abide by […]

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