From basecamp to summit: Achieving new heights with Google Marketing Platform Partners

From basecamp to summit: Achieving new heights with Google Marketing Platform Partners

Earlier this week we announced Google Marketing Platform, which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure and optimize customer experiences across channels and devices. But we all know having great technology is only part of the solution. You also need people with the […]

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Supreme Court reversal on state sales tax deals major blow to e-commerce businesses

Supreme Court reversal on state sales tax deals major blow to e-commerce businesses

With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax. The post Supreme Court reversal on state sales tax deals major blow to e-commerce businesses appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your […]

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CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved

CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved

In her introduction to The Ultimate Guide to Conquering Content Marketing, Content Marketing Institute’s Cathy McPhillips draws several commonalities between content marketing and video games: the interactivity, the trial-and-error learnings, the camradery. But, while many marketers have their own personal “cheat codes” that help them gain an edge, there are no true hacks in content. Certain […]

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