Instagram hits 1 billion monthly users, up from 800M in September

Instagram hits 1 billion monthly users, up from 800M in September

Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after reaching 800 million in September 2017 with 500 million daily users. That massive audience could be a powerful draw for IGTV, the longer-form video hub it’s launching for creators […]

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Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops

Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Why Inconsistent Messaging is Undermining Customer Experience. While many marketers are enamored with the advantages of martech, it is worth remembering the activity should always be optimized. After all, marketing technology is […]

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