How to create, operationalize and maintain a target account list

How to create, operationalize and maintain a target account list

The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element. The post How to create, operationalize and maintain a target account list appeared first on… Please visit Marketing Land for the full article. Build your free WordPress website […]

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Facebook mistakenly leaked developer analytics reports to testers

Facebook mistakenly leaked developer analytics reports to testers

Set the “days without a Facebook privacy problem” counter to zero. This week, an alarmed developer contacted TechCrunch, informing us that their Facebook App Analytics weekly summary email had been delivered to someone outside their company. It contains sensitive business information, including weekly average users, page views and new users. Forty-three hours after we contacted […]

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Facebook prototypes tool to show how many minutes you spend on it

Facebook prototypes tool to show how many minutes you spend on it

Are you ready for some scary numbers? After months of Mark Zuckerberg talking about how “Protecting our community is more important than maximizing our profits,” Facebook is preparing to turn that commitment into a Time Well Spent product. Buried in Facebook’s Android app is an unreleased “Your Time on Facebook” feature. It shows the tally […]

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Messenger Kids expands outside the U.S., rolls out ‘kindness’ features

Messenger Kids expands outside the U.S., rolls out ‘kindness’ features

Facebook’s kid-friendly messaging app, Messenger Kids, is expanding to its first countries outside the U.S. today, with launches in Canada and Peru. It’s also introducing French and Spanish versions of its app, and rolling out a handful of new features focused on promoting respect and empathy, including a “Messenger Kids Pledge” and something called “Kindness Stickers,” […]

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Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

With IGTV, Instagram Takes Aim at YouTube Instagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired Unilever stops working with digital […]

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