MarTech Landscape: What is a consent management platform (CMP)?

MarTech Landscape: What is a consent management platform (CMP)?

The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms — IAB’s and Google’s. The post MarTech Landscape: What is a consent management platform (CMP)? appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress […]

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Measure Matters: A New Video Series to Keep You Up to Date on Your Data

Measure Matters: A New Video Series to Keep You Up to Date on Your Data

Whether you’re a data analyst, marketer, or e-commerce specialist, keeping on top of your data and making informed choices can make significant impact on your business. With that in mind, the Google Analytics team has introduced a new video series on YouTube: Measure Matters. Hosted by Analytics Advocates Krista Seiden and Louis Gray, the series […]

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How to Write Guest Posts That Drive Traffic to Your Website

How to Write Guest Posts That Drive Traffic to Your Website

Are you currently writing guest posts? I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits. That’s because they don’t want to waste time creating content for other websites. These bloggers would much rather put more […]

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Have Consumers Bought Into Bots? A Look At The Current State Of Chatbots

Have Consumers Bought Into Bots? A Look At The Current State Of Chatbots

Remember when Microsoft CEO Satya Nadella famously proclaimed back in early 2016 that “bots are the new apps”? Well, it looks like that prediction is finally starting to come true. In mid-2016, there were approximately 11,000 Facebook Messenger bots. A year later, there were approximately 100,000 bots. If that’s not exponential growth, then what is? The Problem […]

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252: What Thomas Edison Can Teach YOU about Profitable Blogging

252: What Thomas Edison Can Teach YOU about Profitable Blogging

11 Things Thomas Edison Can Teach You About Profitable Blogging If it wasn’t for Thomas Edison, you’d probably be sitting in the dark feeling quite bored. Edison was a prolific and influential inventor. He invented world-changing technologies including the light bulb, the phonograph and motion picture camera. And his views back then on emerging technologies […]

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