Daily ArchivesJune 11, 2018 - Host2.us

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase […]

There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter. What are you supposed to […]

Last week TechCrunch reported Instagram will launch a long-form video hub to compete with a tentative June 20th launch date. Now Instagram is asking reporters to RSVP for a June 20th “special event”, confirming our scoop’s date. The invitation simply reads “Instagram has some news to share, and we want you to be the first […]

How do you get a new customer? It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales. A reasonable assumption would be that your marketing promotions are creating sales. While this may be partially true, it’s not a […]

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Silo Busting is Essential to Delivering Personalized Experiences. Delivering exceptional customer experiences has quickly become table stakes for marketers. Too often, though, these experiences are undermined by inconsistent messaging and opportunities go […]

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there have been many changes to the AdWords dashboard and a revolution in the other tools and software you can use […]

Google sent about 3 million fewer manual actions this past year than the previous year. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Everything You Need to Know About Getting Started with Email Have people been telling you for years that you need to create an email list for your blog? Is it time to finally bite the bullet? Let’s talk about email – how to get started, email providers, types of messages, opt-ins, and sequences or auto-responders. […]