Oracle Marketing Cloud Named a Leader in Gartner’s Multichannel Marketing Hub Magic Quadrant

Oracle Marketing Cloud Named a Leader in Gartner’s Multichannel Marketing Hub Magic Quadrant

We are honored to be named a Leader in Gartner’s first Magic Quadrant for Multichannel Marketing Hubs. Being a leader, of the 'Leaders' is particularly flattering considering how important this emerging category is to our customers, partners and employees.  Below are some highlights. According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and […]

Read More »
Stories are about to surpass feed sharing. Now what?

Stories are about to surpass feed sharing. Now what?

We’re at the cusp of the visual communication era. Stories creation and consumption is up 842 percent since early 2016, according to consulting firm Block Party. Nearly a billion accounts across Snapchat, Instagram, WhatsApp, Facebook, and Messenger now create and watch these vertical, ephemeral slideshows. And yesterday, Facebook chief product officer Chris Cox showed a […]

Read More »
Introducing Sherlock — User Engagement Scoring for SaaS Businesses

Introducing Sherlock — User Engagement Scoring for SaaS Businesses

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses […]

Read More »
How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud

How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud

There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled. The post How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Read More »
Searcher intent: The secret ingredient behind successful content development

Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first… Please visit Search Engine Land for the full article. Build […]

Read More »