Daily ArchivesMay 7, 2018 - Host2.us

Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are just phrases that people type into […]

Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a […]

Today’s doodle was created in partnership with the 55 US educators named “State Teachers of the Year” by the Council of Chief State School Officers. The post US Teacher Appreciation Week Google doodle highlights what it means to be a teacher appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come. The post Google rolls out new ID requirements for US political ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management. Your ability to deliver personalized customer experiences across multiple channels is increasingly being tested. There is a good reason for this – cross-channel […]

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards. This year the award in question went to our client Cherwell […]

9 Things I Wish I Knew About Blogging That Will Accelerate the Growth of YOUR Blog In today’s episode I want to share my keynote at this year’s Social Media Marketing World – 9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of YOUR Blog. Here are the slides from my […]