Daily ArchivesMay 4, 2018 - Host2.us

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. Guest posting can bring you increased exposure. It can help build backlinks. You can gain new trust with your audience. Your content will reach a new group of individuals. The list goes on and on. But guest […]

Germany’s justice minister has written to Facebook calling for the platform to implement an internal “control and sanction mechanism” to ensure third-party developers and other external providers are not able to misuse Facebook data — calling for it to both monitor third party compliance with its platform policies and apply “harsh penalties” for any violations. […]

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all the time when I’m consulting business owners. You can generate sales in many other ways. Sometimes, all you need to do is make subtle changes to your existing process. That way, you […]

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape. But even with the sheer amount of data available to us today, retailers are still facing the same core challenges they did a decade ago: Acquisition of new customers and retention of existing customers. The most […]

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Greatest Talent: Source: Instagram The YouTube and Google… Please visit Search Engine Land for the […]

Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand. It helps give products and services an identity. Many think marketers have […]

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land Unskippable […]