Monthly ArchivesMay, 2018 - Host2.us

A Pew survey of teens and the ways they use technology finds that kids have largely ditched Facebook for the visually stimulating alternatives of Snapchat, YouTube and Instagram. Nearly half said they’re online “almost constantly,” which will probably be used as a source of FUD, but really is just fine. Even teens, bless their honest […]

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new […]

After carving out a niche as the first dating app by and for queer women, Her is broadening its mission. Today, the app formerly known as Dattch is launching a Communities feature — kind of like a set of mini queer subreddits — to let people connect around interests and identity as a group. “We spent […]

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, […]

What draws people to your content? In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline. Headlines go way beyond just blog posts. This is something you need to focus […]

By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. Maybe they’re customers who haven’t purchased in the last year or those who haven’t responded to any marketing messages in the last 180 days. […]

Easily add notes about changes, testing details and results and more in the new AdWords interface. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or minimally successful, it appears that the […]

Snap CEO Evan Spiegel spoke a bit about some of the cultural issues at the company, going public and competition with Facebook at Recode’s annual Code Conference this evening in Rancho Palos Verdes, Calif. Earlier today, Cheddar reported how a former Snap engineer criticized the company for a “toxic” and “sexist” culture that is not […]