Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset

Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset

Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences.  They can do this by taking a more strategic approach to how they manage their data assets.  Failure to do this risks damaged reputations, revenues and hinders […]

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Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report

Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report

AWWOOOOGA! AWOOOOGA! Content marketers, there is a content marketing emergency happening right now. This is not a drill. Please gather your belongings and exit the building in an orderly fashion. Go to your predetermined meeting spots to verify that your co-workers are safe, and start making a plan for the future. I’m not naturally an […]

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