Daily ArchivesMarch 28, 2018 - Host2.us

Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords. This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already […]

In a move that was probably inevitable, LinkedIn is introducing video advertising as one its Sponsored Content formats. Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, explained for advertisers, the only way to incorporate videos was to link to other websites. Now, the Microsoft -owned […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Waze local ads & Google air quality appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong, I think it is a giant waste of your time. But if you do it right, […]

Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. For those of you who have recently written an […]

Turns out there is a link between Peter Thiel’s secretive big data analytics firm, Palantir, and Cambridge Analytica — the political consulting firm at the center of the current Facebook data misuse scandal. Facebook responds to data misuse Starting in 2013, the New York Times reports that a UK-based Palantir employee worked with Cambridge Analytica — going […]