Achieve High Growth by Keeping Customers Coming Back to Your eCommerce Website

Achieve High Growth by Keeping Customers Coming Back to Your eCommerce Website

Tom Robertshaw (@bobbyshaw) is an Ecommerce Evangelist at Space 48, an award-winner ecommerce consultancy for forward-thinking retailers. He recently recorded a webinar with Kissmetrics, listen here. It can be easy lose ourselves in the chronic battle of customer acquisition. Expanding the top of the funnel to get more visitors coming to the site seems like […]

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Forget The Hype And Really Understand What AI Can Do For You

Forget The Hype And Really Understand What AI Can Do For You

Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. But according to the latest research, marketers who successfully adopt and adapt artificial intelligence into their digital marketing strategy will most certainly rise above the rest. eMarketer recently published a report, Artificial Intelligence for Marketers in 2018: Finding […]

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LinkedIn is introducing auto-playing video ads

LinkedIn is introducing auto-playing video ads

In a move that was probably inevitable, LinkedIn is introducing video advertising as one its Sponsored Content formats. Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, explained for advertisers, the only way to incorporate videos was to link to other websites. Now, the Microsoft -owned […]

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