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Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth. Together, variables in these categories lead to one simple, and rather obvious, conclusion; customers are not equal. This presents challenges, of course. To […]

I can ask my Amazon Alexa “where’s my stuff” and she’ll tell me. I can tell Google Home to set a timer for 7 minutes so I can boil water for tea and I’ll get the alarm at the right time. Facebook knows that I made plans to talk with Derek tomorrow. Apple knows that […]

Photo courtesy of Content Marketing Institute A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my […]

Evergreen Content Ideas for Bloggers: Part 2 Today I want to talk about evergreen content, and want to suggest seven more types of evergreen content you might like to try on your blog. This episode is essentially part two of what I started in episode 209, where I suggested the first seven types of evergreen […]

 Twitter today has nearly four times as many monthly active users outside the U.S. as it does in its home market — 260 million versus 68 million — and this week it quietly launched a new app in an effort to boost those numbers further. The social network is testing a Android app for Twitter […]

Weekend Favs September 23 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

 The innovation of tbh, teen-speak for To Be Honest, was getting rid of the typing. Whether asking or answering questions, open text fields invite abuse when combined with anonymity. Even an innocuous question like “What do you think of me?” can lead to mean-spirited comments if responders don’t have their names, and therefore any accountability, […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Improving link equity distribution, recent Google My Business updates & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. The post 3 ways to improve link equity distribution and capture missed… Please visit Search Engine Land for the full article. […]

Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners. The post Google is making strides with Google My Business  appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your […]