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Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve a business purpose, inspire action, and rack up the sweet, sweet conversions. Can potential buyers really take your […]

When Unbounce published our Conversion Benchmark Report, we wanted to empower marketers like us to take a more data-driven approach to optimizing their landing pages. The report documents our findings after using machine learning to analyze the behavior of 74,551,421 visitors to 64,284 lead generation landing pages belonging to 10 of our most popular customer […]

 Facebook doesn’t just want to make it easy to sign up to be a blood donor from the News Feed. It’s also creating a special kind of post for requesting blood donations of a certain type in a certain location, and then notifying nearby donors that qualify. While many people are interested and willing to […]

LucidChart, a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and […]

I am a big champion of the power of email marketing. There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way to prime your prospects, sell them your work, and grow your revenue. So, when a powerful list-building technique comes along, I get excited. […]

Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. The post SEO content strategy: How to grow visits by 300% in one year appeared first on Search Engine Land. Please visit Search Engine […]

Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where attentive, customer-focused emails come on. Despite some heralding the “death of email” over more modern platforms like texting and social media, good, old-fashioned email remains one of the […]

 Don’t expect the ARKit app rush to end any time soon. MojiLala, the betaworks-backed marketplace for emojis and emoticons, is today launching their second app. Meet Surreal, a marketplace that lets users buy virtual objects. The app opens up to an outward-facing camera and lets users choose animated virtual objects, which they can place in […]

As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — […]

Facebook will pay the NFL an upfront amount for its shows and will share ad revenue after it recoups its money. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!