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Google Analytics 360 can be used to collect and process a wealth of data, and there are many opportunities to make use of it. But some companies want to take advantage of the powerful data mining tools offered by the Google Cloud Platform: enter the Google Analytics 360 export to BigQuery. Today we’re publishing a new case […]

For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There’s Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday! Over the years, I’ve taken note of which retailers send me birthday gifts and which just […]

On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%. While the 2016 numbers represent big increases over the 2015 numbers – product-to-cart increased 74% and cart-to-checkout increased 78.5% – brands need […]

Reading Time: 9 minutes Build a marketing team that gets results Marketers always want to hear about results: 100% conversion rate lift, doubled revenue year over year, 89% increase in qualified leads, etc. It makes sense: Results are promising, they’re easy to sell, they encourage you to imagine yourself in that person’s shoes, and to […]

So you made a sale! Congrats! It’s time to break out the champagne, sit back, and bask in your newfound wealth… right? Wrong.  Keeping your customers engaged is how you create repeat purchases, and repeat purchases are the name of the game. But how, exactly, do you keep your customers engaged long-term? Send a loyalty […]

Picture this: it’s a lazy Sunday afternoon, you’re laying on your couch in your pajamas re-watching Stranger Things with your cat finding a comfy spot in your lap. Your phone pings and you see a new email from your favorite nerdy t-shirt store. “Where’d you go?” they ask.  You open the message and it shows […]

In a world where consumer behavior can shift on a dime, marketers constantly ask themselves: How can we be more useful to our customers? With all the data businesses collect, the challenge becomes tuning out the noise to focus on insights your team can act on. Today’s most successful businesses have turned to a new […]

Reading Time: 11 minutes Whaddya mean, ‘personalization strategy‘ It’s Groundhog Day again. Do you remember the Groundhog Day movie? You know… the one where Bill Murray’s character repeats the same day over and over again, every day. He had to break the pattern by convincing someone to fall in love with him, or something like […]

Reading Time: 8 minutes The experts weigh in on this year’s most important trends It’s January 24, and marketers are striding forward into 2017. This post is a collection of predictions from a few of our favorite digital marketing experts on the trends that you must pay attention to this year. From copy guru Joanna […]

If you’re a Facebook advertiser, you may have recently noticed a new feature in Facebook Ads Manager. When modifying a Campaign, Ad Set or Ad, you can easily set up rules to automatically monitor the performance of your campaigns. This is incredibly useful for both new advertisers and seasoned power advertisers because you can be […]