Making the most of your triggered emails: birthday edition

Making the most of your triggered emails: birthday edition

For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There’s Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday! Over the years, I’ve taken note of which retailers send me birthday gifts and which just […]

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