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I blame Jacqueline for my recent re-fascination with videoblogging. Well, her and this research by Jay Baer. But wait. Video? Really? Video is..UGH! Video? Really? I know. I know! You’re too something. You’re boring or too fat or too skinny or too old or you have bad acne or whatever you have. I know. Where […]

I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, […]

Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess, with dozens of apps haphazardly strewn together. That means yet another late night this week spent band-aiding junk together – that’s both unbillable and unprofitable. You can help. […]

How long do you have to know someone before helping them move? I don’t know about you, but I wouldn’t invest that kind of time without having an existing relationship with a person. As I listened to my father, Flint McGlaughlin teach in today’s Email Messaging Workshop at MarketingSherpa Summit 2017, I recalled an episode […]

I’m 47 today. The number is strange. It feels super old on the one hand and it still feels “before” on the other. I still feel like a kid. Not my energy. But in my ability to act like a grown-up. Or lack therein. I do NOT feel like I have it all under control. […]

I can’t believe that I’m about to say this: I just started using the new social network, Mastodon. I’m not saying YOU should use it, YET, but I can tell you that there’s quite a buzz about it. What is Mastodon It’s a social network, but a distributed one. Instead of us all showing up […]

The following was originally posted on the Google Agency Blog. CMOs and marketing executives use marketing mix models to understand how their marketing investments are driving sales and how to optimize their spend across multiple brands, channels, and regions. With rising investment in digital and mobile advertising, marketers want to be sure the models they […]

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns. This is important because nearly half of all online shopping activities begin on one device only to finish it on another. Most online sales begin on mobile devices with 75% of customers using […]

The Worst Blog Post You’ll Ever Read… April Fool’s! On April Fool’s Day, we get the chance to play light-hearted tricks on our friends, families, and co-workers. But companies can join the fun, too! ThinkGeek released a bunch of fake products, like the swim desk and the Tentacuddle Wrap. Auntie Anne’s updated their logo to […]

Reading Time: 7 minutes Landing page optimization is old news. Seriously. A quick google will show you that Unbounce, QuickSprout, Moz, Qualaroo, Hubspot, Wordstream, Optimizely, CrazyEgg, VWO (and countless others), have been writing tips and guides on how to optimize your landing pages for years. Not to mention the several posts we have already published […]