Introducing Marketing Mix Model Partners: Helping brands better understand the impact of their marketing

Introducing Marketing Mix Model Partners: Helping brands better understand the impact of their marketing

The following was originally posted on the Google Agency Blog. CMOs and marketing executives use marketing mix models to understand how their marketing investments are driving sales and how to optimize their spend across multiple brands, channels, and regions. With rising investment in digital and mobile advertising, marketers want to be sure the models they […]

Read More »
Cross-Device Targeting and Marketing: The Ultimate Personalization Tactic

Cross-Device Targeting and Marketing: The Ultimate Personalization Tactic

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns. This is important because nearly half of all online shopping activities begin on one device only to finish it on another. Most online sales begin on mobile devices with 75% of customers using […]

Read More »