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Your Landing Page Needs an Ultimate Reason to Maximize Conversion

Your Landing Page Needs an Ultimate Reason to Maximize Conversion

I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, […]

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The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss

Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess, with dozens of apps haphazardly strewn together. That means yet another late night this week spent band-aiding junk together – that’s both unbillable and unprofitable. You can help. […]

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