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Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email is no longer enough. And lumping them all together based on demographics won’t cut it either. Typically, marketing segmentation looks squarely at a user’s buying behaviors in trying to predict their […]

I’m a curious person by nature. I find myself constantly doing research on nearly every topic under the sun. If I’m chilling at a restaurant with friends and someone wonders about a current event or mentions a fact, I’m Googling it on my phone. (Yeah, I’m that guy.) A lot of my Google searches begin […]

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!), yet your marketing spends translates into zero net gain–or even a loss […]

Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students. This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian […]

Facebook Remains the Dominant Social Platform [Infographic] In North America, Facebook still gets more traffic than any other social media platform. In this infographic, you’ll discover statistics on loyalty, growth and reciprocity to understand why Facebook is essential for advertisers and news publishers.(Social Media Today) Another Study Shows How Featured Snippets Steal Significant Traffic from […]

 Snap’s Spectacles are going on a summer tour across Europe. Starting today, anyone in Europe can buy a pair of sunglasses on Snap’s website or in a vending machine. With this launch, Spectacles are available outside of the U.S. for the first time. European Spectacles are exactly the same as the ones that launched in […]

 There is no such thing as too many rainbows. For LGBTQ Pride Month, Instagram is rolling out a special set of pride-flavored features, including a sticker set (Instagram has stickers now, you’ve probably noticed) and a rainbow brush. Did I mention you can never have too many rainbows? Read More Build your free WordPress website […]

How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of […]

 Twitter might consider adding premium subscription features to TweetDeck, but likely won’t charge all users because the reduced access wouldn’t jibe with what Twitter wants to be, according to COO Anthony Noto. Today at Code Conference, Noto explained the four characteristics that make Twitter special, and how those guide its product evolution. Read More Build your […]

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing As a small business, lead conversion can mean a lot of things to different people. Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an […]