Four Ways to Optimize the Marketing Performance of a B2B Influencer Program

Four Ways to Optimize the Marketing Performance of a B2B Influencer Program

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences. While in-person events have […]

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