Germany’s justice minister has written to Facebook calling for the platform to implement an internal “control and sanction mechanism” to ensure third-party developers and other external providers are not able to misuse Facebook data — calling for it to both monitor third party compliance with its platform policies and apply “harsh penalties” for any violations. […]

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all the time when I’m consulting business owners. You can generate sales in many other ways. Sometimes, all you need to do is make subtle changes to your existing process. That way, you […]

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape. But even with the sheer amount of data available to us today, retailers are still facing the same core challenges they did a decade ago: Acquisition of new customers and retention of existing customers. The most […]

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Greatest Talent: Source: Instagram The YouTube and Google… Please visit Search Engine Land for the […]

Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand. It helps give products and services an identity. Many think marketers have […]

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land Unskippable […]

Get ready to shop the ‘Gram. Instagram just stealthily added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate website […]

Editor also now supports custom intent audiences, responsive search ads and other newer features. The post AdWords Editor 12.3 is out with more robust filtering, search query reports & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

I regularly get asked by new bloggers for blogging ‘rules’ or ‘blueprints’ for building a successful blog. What platform and tools should I use? How long should the posts be? Should I have comments switched on or off? What kind of opt-in should I use? In this short video I share my reaction to this […]

Phishing seems like a problem that will be here for the long haul, so I welcome any tools to combat it with open arms. Today Facebook announced one: a service for domain owners or concerned users that watches for sketchy versions of web addresses that might indicate a phishing attempt in the offing. The developer […]