We are honored to be named a Leader in Gartner’s first Magic Quadrant for Multichannel Marketing Hubs. Being a leader, of the 'Leaders' is particularly flattering considering how important this emerging category is to our customers, partners and employees.  Below are some highlights. According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and […]

We’re at the cusp of the visual communication era. Stories creation and consumption is up 842 percent since early 2016, according to consulting firm Block Party. Nearly a billion accounts across Snapchat, Instagram, WhatsApp, Facebook, and Messenger now create and watch these vertical, ephemeral slideshows. And yesterday, Facebook chief product officer Chris Cox showed a […]

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses […]

There’s no need to reinvent the wheel. Ever heard that before? It’s excellent advice for virtually every job, task, industry, and endeavor. If you have something that works, use it. Build off it. Adapt it. There’s no need to start from nothing And when it comes to your content marketing, it’ll not only save you […]

Your business doesn’t operate in a vacuum. There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business. That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your […]

There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled. The post How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first… Please visit Search Engine Land for the full article. Build […]

By Mark de Groot, Marketing Director, EMEA CX, Marketing Apps & CRM – Regional, Oracle As a direct link to customers and their data, marketers will be uniquely affected by GDPR. In this Q&A, Oracle’s Marie Escaro and Kim Barlow discuss how GDPR affects marketing teams. How Seriously Should Marketers Take GDPR Compliance? Kim: European […]

Facebook’s attempt to block a series of legal questions relating to a long-running EU privacy case from being referred to Europe’s top court has been thrown out by Ireland’s High Court. Earlier this week the company’s lawyers had asked the Irish High Court to stay the referral to the CJEU of a number of key legal […]

In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce business and you are not on Amazon, chances are you are […]