Author Archives: host2admin

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience.  When consumers reach out, marketers need to be […]

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Study ties Facebook engagement to attacks on refugees

Study ties Facebook engagement to attacks on refugees

A study of circumstances and demographics attendant on attacks against refugees and immigrants in Germany has shown that Facebook use appears to be deeply linked with the frequency of violent acts. Far from being mere trolling or isolated expressions of controversial political opinions, spikes in anti-refugee posts were predictive of violent crimes against those groups. […]

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Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing

Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing

Both variations increased conversions, demonstrating that highlighting the value proposition helped to reduce anxiety over signing up. More people now…Read blog postabout:Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing The post Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing appeared first on WiderFunnel Conversion Optimization. […]

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